- Search engine marketing
- Internet ad networks
- White paper syndication services
- Email marketing
- Webcasts and podcasts
The goal in all cases is to make it easy for your prospects to find you when they are looking for a solution to a problem that your product or service provides and then guide them through the process from information-gathering to purchase. Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts.